Customer Loyalty: Diet & Exercise for Your Business

Many business owners think about loyalty marketing as a magic pill that they can simply sign up for, and it will take care of itself.

 

Don’t fall into that trap.  Nothing could be further from the truth.

 
Think about it in terms of something we all understand: diet pills.  If you’ve ever had a night where you couldn’t sleep, chances are you turned on the TV to find someone with way too much energy for your 3am brain to handle, shouting about an incredible diet pill that will change your life.  All you have to do, the over-caffeinated man screams, is take one pill a day, and you’ll be ship-shape in a few weeks.  We all know, if it sounds too good to be true, it probably is.  What that hype-man doesn’t want you to know, is that the only way to truly lose the weight and get in shape, is with diet and exercise.
 
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photo credit: aurelio.asiain
 
Where are we going with all this?  Well, Lantern is like a carefully crafted diet and exercise routine.  There is no magic pill for growing your business.  Many business owners fell into the trap of daily deals over the past few years – looking for that magic pill.  They ended up with a bunch of nasty side effects and many times worse off than they started.
 
Lantern is not a magic pill either.  Lantern is a carefully built set of tools along with a plan on how to use them, much like the work out machines built for weight loss in our analogy along with a diet and workout plan.
 
Follow the Simple Plan
Encourage your customers to join your loyalty program on Lantern and consistently remind them to use it until it becomes a habit for them.  Once they reach that stage, you’ll have created a customer for life and the simple rewards and tools will perpetuate them returning to your business over and over.
 
How Long Does It Take?
Well as you might expect, it doesn’t happen overnight.  In order to truly begin creating a pattern of loyalty using Lantern (or any other loyalty program for that matter), you need to consistently be telling every customer, every visit for at least 6 months.  You’ll want to use every method possible for spreading the word to your customers: at your business with signs & cards, through your employees telling customers, on your website, social media accounts and email template and any other way you can think of.  After the first 6 months, you can ratchet down the marketing of the program to 50% of your full efforts you used during the first 6 months.
 
If you truly want to grow your business in a sustainable, long-term way, Lantern is the easiest way to do that.  Don’t fall in the magic pill trap.  Make a commitment, do the work and grow your loyal customer base with Lantern.
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